Paul Hourihane founded Go Direct! an independent direct marketing agency in 2001. Major clients include worldwide brands Honda, Symantec, Juniper Networks, Oracle, Polycom Audio Visual Asia and Saleforce.com. Go Direct! is now the most admired independent Direct Marketing agency in the industry and holds offices in Thailand and Malaysia with an employment of 40 professionals.

Go Direct! is a member of the Interdirect Network, a network of independent direct marketing agencies with offices in 35 countries around the world.

Paul is also Vice Chairman of the Direct Marketing Association of Singapore and has lived in Singapore for the past 14 years. Prior to founding Go Direct! he was Regional Director of Wunderman Asia Pacific for 6 years.

Paul is married to Jacquie and they have 1 son, Zack.